70” x 51” (3 panels)
Resin on vinyl on wood panel
The “Mad Men” era of commercial flight was in high gear in 1967, and companies like National and Pan Am were arguably the leaders of the pack. Throw in a good dose of 1960s sexism and the iconic “Fly Me” advertising campaign was born. The slogan caused women’s rights groups to protest outside the New York offices of J. Walter Thompson with signs reading “Im Bill. Fire Me”, referencing the executive behind the campaign - F. William Free.
This piece was created from an original 8” x 10” transparency found hiding in an estate based sale in Fayetteville, Georgia. How it ended up there we’ll never know, but the size of the transparency yielded an incredibly high resolution image that transferred beautifully to create a piece that’s as arresting visually as it is contextually.
Hand-poured resin, painstakingly applied to vinyl image on individual repurposed wooden blinds, then re-assembled on 3 wooden panels.
