Blinded

Keith Stride’s debut collection “Blinded” invites the audience on a journey back in time. Peering through the rose-colored glasses we often view the past, this showcase is deeply rooted in Stride’s fascination with popular culture as it examines the complex layers of memory and perception that colour our understanding of history. Stride's pieces, large and commanding, serve not only as visual spectacles but also as catalysts for dialogue about the ways in which nostalgia shapes our view of the the world around us.

Through his use of iconic products and vintage photography, Stride presents an eclectic experience that shines a light on familiar, sometimes random, moments in history. His art reimagines the past not as it necessarily was but as he remembers it; sometimes reimagining it altogether. "Blinded" poses provocative questions about authenticity, memory, and the selective nature of nostalgia. It encourages viewers to reflect on how these elements influence both individual and collective perspectives.

Each piece in the exhibition acts as a portal, offering viewers a chance to engage with the past while confronting the present's influence on our perceptions. "Blinded" is an exploration of the human tendency to romanticize the past, urging us to peel away the layers of sentimentality and confront the truth with open eyes. This exhibition promises to be a captivating experience, leaving audiences to ponder the ways in which nostalgia affects our understanding of history and ourselves.

Born and raised in Vancouver Canada, Keith Stride brings to his art over two decades of advertising experience from cities such as Toronto, Calgary, Los Angeles, and Vancouver. With a career deeply rooted in marketing, Stride has transitioned his profound understanding of visual communication into the realm of art. His work, primarily mixed media, leverages the nostalgic essence of vintage photography, intertwined with contemporary elements to create striking statement pieces. His pieces are designed to captivate, engaging audiences with their bold presence and prompting reflection on the narratives woven into the fabric of everyday life. Through his art, Stride explores the intersection of past and present, inviting onlookers to delve into the collective memory and individual stories sparked by each piece.